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    Shinshunya Honten

    新旬屋 本店

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    Shinshunya Honten in Shinjo City is the undisputed heavyweight of Yamagata poultry ramen. Its multi-award-winning Golden Chicken bowl layers five distinct preparations of chicken: rendered golden skin oil, chicken mince, tender breast, and seasoned jidori cuts over an amber shoyu broth and thick curly noodles.

    Golden Chicken Chinese Final Special (金の鶏中華 ファイナルスペシャル) at Shinshunya Honten
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    Golden Chicken Chinese Final Special (金の鶏中華 ファイナルスペシャル)

    Shoyu
    Paitan
    Ramen
    Ticket machine
    ¥1,000–1,999

    Good to know & entry protocol

    Located 4 minutes from JR Shinjo Station West Exit. Operates a famous three-shift schedule: morning asa-ra (as Niboshi Chuka Soba Arata), lunch (Shinshunya Golden Chicken), and late night (Kiwami Chuka Soba Hirota).

    Operational note: Official website at shinsyunya.com. National RAMEN Grand Prix multi-champion; Yamagata chicken fat layering benchmark.
    Live announcements:𝕏@shinsyunya@shinsyunyashinsyunya.com
    Counter seating

    Location

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    山形県新庄市沖の町3-20

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    What to expect

    Noodles

    Ramen

    Broth

    Shoyu
    Paitan

    Typical price

    ¥1,000–1,999

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    Recommended order

    Golden Chicken Chinese Final Special (金の鶏中華 ファイナルスペシャル)

    Getting there

    山形県新庄市沖の町3-20

    4 min from Shinjo

    JR Yamagata Shinkansen, JR Ou Main Line

    Hours

    Morning: 6:30–9:30 (Asa-ra), Lunch: 10:30–14:30, Night: 17:30–21:00.

    Closed: Tuesday

    Queue & entry protocol

    Located 4 minutes from JR Shinjo Station West Exit. Operates a famous three-shift schedule: morning asa-ra (as Niboshi Chuka Soba Arata), lunch (Shinshunya Golden Chicken), and late night (Kiwami Chuka Soba Hirota).

    Ticketing & operational notice: Official website at shinsyunya.com. National RAMEN Grand Prix multi-champion; Yamagata chicken fat layering benchmark.

    Check official accounts before heading over for unscheduled closures or early soup cutoffs:

    𝕏@shinsyunya@shinsyunyashinsyunya.com

    How to Order
    Native Japanese audio

    This shop likely uses a ticket machine (食券機 / kenbaiki). Buy your ticket before sitting down.

    Order your bowl

    醤油ラーメンをください

    Shoyu ramen o kudasai

    Customise your noodles
    麺かためでMen katame de (firm noodles)
    麺やわらかめでMen yawarakame de (soft noodles)
    替え玉くださいKaedama kudasai (extra noodles)
    Useful phrases
    おいしい！Oishii! — Delicious!
    お会計お願いしますOkaikei onegai shimasu — Check, please
    ごちそうさまでしたGochisousama deshita — Thank you for the meal (said when leaving)
    大盛りでOomori de — Large portion, please
    少なめでSukuname de — Smaller portion, please

    Allergy card

    Select your restrictions. Show the generated card to restaurant staff.

    Need spoken Japanese audio and offline dietary cards?Japan Food Allergy & Celiac App →

    Questions about Shinshunya Honten

    What is the nearest station to Shinshunya Honten?
    Shinjo, about a 4-minute walk away. Shinjo is served by JR Yamagata Shinkansen and JR Ou Main Line.
    What should I order at Shinshunya Honten?
    Golden Chicken Chinese Final Special (金の鶏中華 ファイナルスペシャル). The kitchen works in Shoyu and Paitan. Noodles: ramen.
    How much does ramen cost at Shinshunya Honten?
    A bowl runs ¥1,000–1,999. Bring cash: the shop does not take cards. Order from the ticket machine by the door before sitting down.
    When is Shinshunya Honten open?
    Morning: 6:30–9:30 (Asa-ra), Lunch: 10:30–14:30, Night: 17:30–21:00. Closed Tuesday.
    What should I know before visiting Shinshunya Honten?
    Expect a queue at peak hours and seating is at the counter.